> For the complete documentation index, see [llms.txt](https://postmint.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://postmint.gitbook.io/docs/the-postmint-platform/campaigns-elements/conversion-styles.md).

# Conversion Styles

Conversion styles define how campaign participants are paid out. We currently offer the following conversion styles, with more in the pipeline:

### Competition: 

1. Top-heavy: Inspired by a poker tournament, the top-heavy conversion style pays the majority of the bounty to the top-ranking campaign participants. 50% of the total bounty is paid out to #1, 50% of that to number 2, and so on.
2. Linear: Provides a pro-rata distribution of campaign funds based on the relative score achieved by each campaign participant. A poster who earned 10% of the total scoring points of a campaign's epoch will get 10% of the epoch's budget.
3. Custom: Allows campaign creators to design their own reward curve by specifying the percentage a rank earns from the epoch's budget.

<figure><img src="https://lh6.googleusercontent.com/-gsOnoNgREE1PzQ05ySsKxBfIoGV_WRAMdAjpWxcLUS9mX9iqLWxDba7PTvpBdgyF6Iugyfz7F3jeIkDKnWsP8aDLEyuA0TfOjXV2LaI-Xwc-fw0rYA82-6sy2BziI0RneWzZUZds3ujZCEUhPaQWZs" alt=""><figcaption></figcaption></figure>

### Base-line:

The base-line reward option provides campaign creators additional options to steer the payout of campaign token rewards to participants. Base-line rewards can be combined with Competition style payouts. The traditional payout is triggered when the base-line is achieved.

1. **Max. CPM Bid:** Allows campaign creator to define how many of their tokens they want to offer for 1,000 impressions.\
   Example:&#x20;

* Max. CPM Bid = 20 USDC&#x20;
* Number of views on post = 2,000
* Reward =  2 \* 20 USDC = 40 USDC&#x20;

When the budget < total number of impressions, the CPM bid gets scaled down.\
Example:&#x20;

* Total budget 500 USDC
* Max. CPM bid = 20 USDC
* Total impressions = 50,000&#x20;
* Scaled-Down CPM bid = 10 USDC \[500 USDC =  (50,000 / 1,000) \* 10 USDC ]

2. **Minimum payout per participant:** Defines a base compensation each participant will earn for submitting at least one content piece to a campaign's epoch.

<figure><img src="https://lh3.googleusercontent.com/7BezMa7y30rV7W0C77FJkhHNT6rM1YK-GKA0wkc8rQb2SdBit56__7iG2FODozFsXjCvIypKJdwmIwzGJBa9kxDrDQuI2EqV82wSFR5IxEoNBKlPGl-CzqhEY4UvRfN0vHgG_KfLszUZoYJ9Iz764Ls" alt=""><figcaption></figcaption></figure>

#### Scoring Rules:&#x20;

Can be added to each conversion style.&#x20;

3. **Minimum impressions per Tweet:** Defines a minimum number of impressions a submitted Tweet must achieve in an epoch to be eligible for a reward payout.

<figure><img src="https://lh6.googleusercontent.com/C3KHw4IiOix3VNQNEPnMPhnBePzLGQHBEHSftMsGA3D10C04zMQeVXXyLFujOqiC2QY_s4DiHo6EkrfNX2I_CWgnnWzWwRrD9IKrjwNqJm5bG9MFI6bzFCN7zVsybgea4l_PYbVsDFQesNL81TWp3hM" alt=""><figcaption></figcaption></figure>