Conversion Styles
Last updated
Last updated
Conversion styles define how campaign participants are paid out. We currently offer the following conversion styles, with more in the pipeline:
Top-heavy: Inspired by a poker tournament, the top-heavy conversion style pays the majority of the bounty to the top-ranking campaign participants. 50% of the total bounty is paid out to #1, 50% of that to number 2, and so on.
Linear: Provides a pro-rata distribution of campaign funds based on the relative score achieved by each campaign participant. A poster who earned 10% of the total scoring points of a campaign's epoch will get 10% of the epoch's budget.
Custom: Allows campaign creators to design their own reward curve by specifying the percentage a rank earns from the epoch's budget.
The base-line reward option provides campaign creators additional options to steer the payout of campaign token rewards to participants. Base-line rewards can be combined with Competition style payouts. The traditional payout is triggered when the base-line is achieved.
Max. CPM Bid: Allows campaign creator to define how many of their tokens they want to offer for 1,000 impressions. Example:
Max. CPM Bid = 20 USDC
Number of views on post = 2,000
Reward = 2 * 20 USDC = 40 USDC
When the budget < total number of impressions, the CPM bid gets scaled down. Example:
Total budget 500 USDC
Max. CPM bid = 20 USDC
Total impressions = 50,000
Scaled-Down CPM bid = 10 USDC [500 USDC = (50,000 / 1,000) * 10 USDC ]
Minimum payout per participant: Defines a base compensation each participant will earn for submitting at least one content piece to a campaign's epoch.
Can be added to each conversion style.
Minimum impressions per Tweet: Defines a minimum number of impressions a submitted Tweet must achieve in an epoch to be eligible for a reward payout.
